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newsletter "valleylist" fourteenth edition

From: Gregory (Paul) McKenna <g_mcpaul_at_(domain_name_was_removed)>
Date: Sun Apr 06 2008 - 13:51:16 PDT

 

  valleylist Monday 4.7.2008 v 14.0

      high tech products companies consumers
           > newsgroup    > subscribe pub@thevalleylist.com 
      

      HIGH TECH PRODUCTS 
    + music companies new subscription services
       plus myspace really partners with music sites real new business
    + big cities campaign a "winner" for "valleylist"
         - - I ended up pro-McCain
    + live test subject project not doing well
        - - cancelled due to lack of new people
    + Intel rolls out Atom chips at Shanghai tech forum     + M&A news dominates market turmoil

  VALLEYLIST THE WEBSITE or new internet service takes a big step forward with a 3 way split and lots of new content. Priority is "sponsorship" followed by the spending of the money to achieve the vision. Favorite of the week is Mayor Larry Klein in the Palo Alto news because he needed a"carbon footprint' test" for energy efficiency and it came out off-green. As serendipity simple math and synchronicity would have it, valleylist also scores in the news supporting McCain's' "small government big cities" campaign. That's without yet even sending a press release. Trying to complete the flow chart leads to the revised and upgraded list of pages and page content with only a few graphics tossed in.    

  I tell sponsors that it's not that expensive but it takes some money and a little planning and clever execution. To cultivate new sponsors first I'm going to launch a standard "email phone inperson meeting" campaign involving 27 companies and various ad agencies over the next 3 weeks. I'm not going to shop around. It'll be first come first serve. I'm thinking a "custom" solution to the client's stated objectives. Then a 15 city tour of the largest cities in silicon valley beginning May 5 at 5pm. Objective - - develop important people and scope out the listing landscape first hand. Google does the same thing drving around in "survey cars" with specially mounted cameras.    

    The sponsorship pitch is $5k weekly

  "valleylist" agrees with the 3 fold focus embraced by venerable Hitachi and it is reflected in the new "valleylist" strategic planning and vision statement    

  "valleylist" - - three focus points

  1. internet newsletter
  2. Yahoo! newsgroup
  3. internet service

  Target market is pre-screened interested people who work and or live in silicon valley and have an interest in high tech products companies consumers.    

  An additional large factor is the people who sell to the silicon valley consumer and business market.    

  People in the high tech business and political arena who are influential decision makers are the people currently being signed up.    

     "valleylist" - - three sources of revenue

  1. sponsorship
  2. special editions and client content - - new product actions - -custom mailings
  3. consulting

  Fairly certain that valleylist and high tech are pulling their weight to contribute to big Arnold's bottom line because it's not just silicon valley that's hot it's all of California - - "California leads the nation" says the American Electronics Association's "Cyberstates 2008" report.    

  Without any further ado here is the almost ready for real publication version of "valleylist" the website - -            

  VALLEYLIST THE WEBSITE       MAIN INDEX - - "valleylist"

     brief description    

> featured products - - list
   

> contact info - - descriptive information
   

> sponsorship - - descriptive information
       

  1.> "valleylist" weekly internet newsletter    

  2.> "valleylist" internet newsgroup    

  3.> "valleylist" internet service - - prototype                   

  INDEX 1. "valleylist" internet newsletter

     brief description    

   1.a> subcribe    

   1.b> first 5 "free" available at Yahoo! groups

     1.b.1 "valleylist" - - the correct response
     1.b.2 "valleylist" - - the Big Fat Red Pen
     1.b.3 "valleylist" - - mapping the geocode
     1.b.4 "valleylist" - - launching "valleylist"
     1.b.5 "valleylist" - - silicon valley's most influential people 
   

   1.c> then you have to subscribe
   pub@thevalleylist.com    

   1.d> "valleylist" all versions so far archived at Yahoo! newsgroup    

   1.e> planned future versions of "valleylist"

           the internet newsletter             

  mo.day.yr - - title - - - - - - - - - - - - - - - -

  1.07.2008 "valleylist" the correct response 
  1.14.2008 before the Big Fat Red  Pen  
  1.21.2008 mapping the geocode 
  1.28.2008 launching valleylist 
  2.04.2008 most influential people 
  2.11.2008 high tech products   
  2.18.2008 high tech companies      
  2.25.2008 high tech consumers    
  3.03.2008 a late night - - high techies hang out               
  3.10.2008 flat screen televisions  
  3.17.2008 silicon valley weather   
  3.24.2008 leather   
  3.31.2008 low life clubs and venues   
  4.07.2008 "valleylist" the web site - - flow chart  
  4.14.2008 shopping malls     
  4.21.2008 retailers by location   
  4.28.2008 social networking sites 
  5.05.2008 videogames - - Myst  
  5.12.2008 Food   
  5.19.2008 Mist, the movie and other problems 
  5.26.2008 MC 2 Corporation, VM Ware, 
                  virtual computer companies    
  6.02.2008 Tesla Motors and Dr. Detroit   6.09.2008 SONY Style

   1.f> subjects of interest to research for

          "valleylist" the internet newsletter    

    mo.day.yr - - title - - - - - - - - - - - - - - - -

  07.14.2008 latest technology from silicon valley
  07.21.2008 new hardware
  07.28.2008 a new operating system
  08.04.08 military bases are closing aren't they
  08.11.2008 tourism
  08.18.2008 local news sources
  08.25.2008 a new kind of videogame
  09.01.2008 what college grads are into
  09.08.2008 workplace of the future
  09.15.2008 hottest business leaders in silicon valley
  09.22.2008 military technology and new products
  09.29.2008 what are the houses in silicon valley like lately
  10.06.2008 new businesses - - lists and various sources
  10.13.2008 santa cruz high tech not really
  10.20.2008 latest versions of important software
  10.27.2008 is microsoft interested in silicon valley
  11.03.2008 consumer interviews at shopping malls - - what's up

  11.10.2008 what to do between 2 am and the morning commute
  11.17.2008 where new technology comes from
  11.27.2008 each and every mall 
  12.01.2008 getting televison exposure
  12.08.2008 competitors o.u.t. there 
  12.15.2008 people can't find silicon valley
  12.25.2008 health
  12.29.2008 census a new take
  01.05.2009 convention centers
  01.12.2009 wealthiest

  01.19.2009 only in silicon valley
  01.26.2009 it's only a test market of a new product isn't it?    

   send suggestions to pub@thevalleylist.com            

  INDEX 2. "valleylist" Yahoo! newsgroup

     brief description    

   2.a> "valleylist" newsgroup messages
   2.b> "valleylist" newsgroup link to all Yahoo! newsgroups about silicon valley
   2.c> "valleylist" newsgroup link to all newsgroups about silicon valley
   2.d> "valleylist" newsgroup links of interest
   
   
  INDEX 3. "valleylist" the website
                 - - new internet service
   
   3.1> Guide to the Valley
           brief description
   

   3.1.a> maps    

   3.1.b> most influential people    

   3.1.c> weather    

   3.1.d> government    

   3.1.e> entertainment    

   3.1.f> business statistics    

   3.1.g> parks and rec    

   3.1.f> courthouses and legal services    

   3.1.g> newspapers    

   3.1.h> business journals    

   3.1.j> magazines    

   3.1.k> local publications    

   3.1.l> places to send press releases    

   3.1.m> internet services    

   3.1.n> shopping malls <cross link>    

   3.1.o> retailers by location <cross link>    

   3.1.p> business services    

   3.1.q> internet services about silicon valley    

   3.1.r> tourism    

   3.1.s> beaches    

   3.1.t> food    

   3.1.u> sonic and other fast food extravaganzas            

  3.2 Product company consumer index    

   3.2.a> products    

   3.2.b> companies    

   3.2.c> consumers    

   3.2.d> largest employers    

   3.2.e> shopping malls <cross link>    

   3.2.f> retailers by location <cross link>    

   3.2.g> featured products <cross link>    

   3.2.h> high tech consumers acceptance by product category    

   3.2.i> flat screen televisions            

  3.3. a late night

     brief description 
     finding entertainment in silicon valley
   
   3.3.a> low life clubs and venues
      . top 10 
      
   3.3.b> a late night
      . top 10
   

   3.3.c> bars    

   3.3.d> nightclubs    

   3.3.e> motorcycles            

  3.4. interesting ideas about silicon valley    

   3.4.a> stories about the history of silicon valley    

   3.4.b> profile of the average typical silicon valley consumer    

   3.4.c> museums art galleries and cultural institutions    

   3.4.d> television and cable    

   3.4.e> list of the 15 cities - - defining silicon valley    

   3.4.f> El Camino Real    

   3.4.g> political people and important contacts    

   3.4.h> news - - sources of news    

   3.4.i> zip code map of silicon valley    

   3.4.j> other versions of silicon valley    

   3.4.k> law enforcement    

   3.4.l> charities    

   3.4.m> volunteer organizations    

   3.4.n> daily news    

   3.4.o> college towns    

   3.4.p> stanford university    

   3.4.q> san jose state university    

   3.4.r> shopping districts    

   3.4.s> new people    

   3.4.t> budgets and large sums of money    

   3.4.u> beach towns    

   3.4.v> populations trends and growth    

   3.4.w> strategic planning - - silicon valley in the 21st century    

   3.4.x> what's the latest technology    

   3.4.y> list of all the cities in silicon valley    

   3.4.z> let's fight over who's in charge in silicon valley            

    content and design exclusive to valleylist    

  sponsor rates $5,000 a week or $165,000 first year   special editions - - new product actions - - custom mailings negotiable   consulting services available $65 an hour        

  Greg McKenna
  publisher
  valleylist
  2910 Stevens Creek Blvd. #109-503
  San Jose, CA 95128
  408.649.1614    

  pub@thevalleylist.com                 Received on Sun Apr 6 13:51:34 2008


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