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Scope of Transportation Management Association feasibility study

From: domainremoved <Adina>
Date: Sun, 14 Jul 2019 11:20:29 -0700

Honorable Council Members,

I am glad to see that the city is looking to move ahead with a
Transportation Management Association feasibility study. Having TMA
programs can help reduce car trips and congestion by more efficiently
providing alternatives for commuters.

However, there is a small tweak in the proposed scope of work to help the
options be more effective. The two focused options are:

 "A small-business TMA would focus on smaller downtown businesses, such as
the Palo Alto TMA model. A large-business TMA would focus on larger
businesses, such as those in the Bayfront area or Sand Hill Road corridor,
similar to how the Mountain View TMA has larger corporations such as Google
and LinkedIn as members."

The option for a downtown small-business TMA makes sense, because the
businesses in the downtown area are small to mid-sized businesses that
typically are not large enough to offer transportation benefits.

However, conflating the idea of a "large-business TMA" and serving the
Bayfront area leaves out the population of small to mid-sized businesses in
the Bayfront area. The analogy to Mountain View does not fully hold. In
Mountain View's North Bayshore area, there are 7 large companies and almost
no small businesses. In Menlo Park's Bayfront area, there are start-ups and
other smaller businesses that typically do not provide transportation
benefits. In addition, there are nonprofits, residential developments, and

For a TMA operating area in the Bayfront, the city should consider
providing benefits to large and small businesses, and possibly residential
as well. It should certainly not restrict service only to the large
companies that already provide transportation benefits.

Also, if the city chooses a citywide or regional approach, it will remain
important to have geographical operating areas, since geographies have
distinct needs, e.g. Bayfront needs connecting shuttles to transit, while
downtown is walking distance from major transit.

Thank you for your consideration,

- Adina
Adina Levin
Received on Sun Jul 14 2019 - 11:15:09 PDT

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